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Early access · iPhone first

The app that knows your skin, and knows you're beautiful.

A calm AI companion that reads the shelf you already own, explains every step, and often tells you to buy less.

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The problem, in one cabinet

Every cabinet tells a story. No one reads it.

Skincare has never been more advanced. Or more confusing. Here’s a very normal bathroom shelf, read properly for the first time.

12
products, bought on advice from ads and influencers
4
doing the same job, or past their best
2
that clash when used on the same night
4
she actually needs, and no one told her which
  • KEEP Gentle cleanser: keep. Your everyday basic.
  • TOSS Foaming cleanser: toss. Same job, harsher.
  • PAUSE Vitamin C: pause. Fine later, not this week.
  • KEEP SPF 50: keep. Non-negotiable.
  • CLASH Retinol: clash. Not with acid, same night.
  • CLASH AHA toner: clash. Split across nights.
  • KEEP Moisturizer: keep. Barrier support.
  • TOSS Day cream: toss. Duplicate of moisturizer.
  • TOSS Eye cream: toss. Your moisturizer does this.
  • KEEP Hyaluronic serum: keep. Hydration on damp skin.
  • PAUSE Niacinamide: pause. One new thing at a time.
  • TOSS Glow mist: toss. Past its best.
Retinol and an acid toner on the same night is the most common irritation mistake. SkinOracle splits them across nights.

How it works

A skin companion that starts with your life, not your skin.

Most apps stop at a quiz. SkinOracle keeps learning, explains every recommendation, and often tells you to buy less.

  1. 01

    Observe

    Your life stage, quick check-ins, photos and the products you already own.

  2. 02

    Understand

    Patterns across hormones, sleep, travel and weather, in your skin, not an average.

  3. 03

    Explain

    Every step says why, in plain words. No black boxes.

  4. 04

    Guide

    Routines from 5 minutes to a full hour of pampering, built from your shelf.

  5. 05

    Evolve

    As your life and skin change, your routine changes with them.

Then back to Observe. The loop is the product.

See it work

Three screens. Zero guesswork.

Design preview. The app is still being built, so screens may change.

Today. Your skin weather, built from your life.
Tonight. 5 minutes to a full hour, and why each step.
Your shelf. Keep, pause or retire what you own.

A day with SkinOracle

Meet Maya, 41.

Perimenopause, a red-eye flight, and a wedding in six weeks.

An illustrative story.

  1. 7:00 am

    Skin weather says barrier support week.

    She skips the new serum.

  2. 12:30 pm

    Scans a viral serum in a store.

    “You don’t need this.” She puts it back.

  3. 9:30 pm

    Exhausted. Picks the 5-minute routine.

    Every step says why.

  4. 6 weeks out

    A countdown plan to the wedding.

    With a product freeze two weeks before.

  5. One app replaced the quiz, the influencer and the guesswork.

Who it’s for

For every chapter of life.

Every gender, every adult age, every faith and budget, with a teen mode coming later. SkinOracle adapts its questions to who you are. It suggests; it never assumes.

  • The bride or groom

    A countdown skin plan to the big day, with a product freeze before it.

  • Going through chemo

    An extra-gentle mode for cancer treatment. Your care team comes first, always.

  • On hormones

    Guidance for skin on testosterone or estrogen, without assumptions.

  • New parents

    Pregnancy-aware checks and 5-minute routines for very short nights.

  • The minimalist

    Two products and done. And that’s enough.

  • Teens 13–17

    Simple routines and learning first. No product pushing, ever.

    Coming later

    About Teen mode →

Our principles · in writing

Everyone else is selling skincare. We’re teaching it.

Customer first. Always. Trust is the product.

We promise to

  • Explain every recommendation
  • Keep your health data private
  • Point you to a doctor when it matters
  • Work for every skin and body

We will never

  • Sell sponsored routines
  • Sell your health data
  • Paywall your skin analysis
  • Market products to kids

Ethical AI isn’t a feature. It’s how we build.

  • Explainable. Every recommendation shows its reasons.
  • Human-guided. Dermatologists will sign off on the guardrails. The AI never diagnoses.
  • Your data, your call. Your answers are private. We never sell your personal data. Export or delete it anytime.
  • Fair by design. Our content is reviewed across skin tones, genders and ages, and any photo features will be tested across all skin tones before they ship.
  • No hidden incentives. No brand can pay to change what we recommend.
  • Knows its limits. We’re building it to tell you clearly when something is worth showing a doctor.

Why I built this

Why I built this, a note from Roxy

“I went looking for an app that could manage what I have, show me how to use it and teach me along the way. It didn’t exist. So I’m building it.”

I’m not the founder you’d expect. That’s the point. I taught myself to code at 13 so I could run a fan newsletter. Then I spent 17 years as an executive assistant to some of the brightest minds, watching from the inside how great companies get built.

And I’ve always been a skincare lover: K-beauty, devices, the full ritual, and a cabinet that kept growing. I saw incredible science, and influencers selling anything and everything for a commission. No one was looking out for the person holding the bottle.

I spent my career making brilliant people better at what they do. Now I’m doing that for everyone’s skin.

The questions no one could answer

  • What do I actually need?
  • Can I use these two together?
  • Is any of this working?
  • Who can I trust?

Roxyfounder

Be first to meet your skin, properly.

Join the founding waitlist. Get early beta access and help decide what we build next.

  • First in line for the iPhone beta
  • Tell us what to build next (feature voting is coming)
  • Honest skin notes from Roxy, now and then

No spam. Your email is never sold.